Non-profit organizations have been around for many years. They are a great way to work for a specific cause and give something back to the community. If you own a non-profit organization, you might be looking to expand your focus and reach over the internet. And why not? If the ASPCA can do it, so can you. Building a website for your non-profit organization is a great idea. You can create different sections on your website for project information, donations, your story, what you do for the community, how people can help and you can even sell merchandise to raise funds for charitable causes. People love helping out organizations and groups. Building your non-profit a functional website will help you to increase awareness about what you do and attract a ready community for your cause.
Sure, websites cost money. So does everything else in this world. However, you get when you give, especially as a non-profitble. So if you're willing to spend some little money to set up a website, you'll get a better awareness as a result.
Once your website is ready, one of the best things you can do is to submit it to the various search engines and relevant high quality directories such as DMOZ and other related directories, so that it can achieve better search engine rankings for relevant searches. That's one of the perks of having a website. It's kind of like a yellow pages listing for the internet, only better. In the phone book, everything is listed in alphabetical order. However, with search engine results, sites are listed by relevance. That means if your site contains relevant keywords and is more relevant to someone's search than the other sites, your chance of acehiving better search engine rankings is higher.
Reflect on your searching preferences. How many times have you gone beyond the first page of the search engine results page? Searchers tend to click on only the first few search results, so improving your search engine rankings is a great way to generate traffic for your non-profit's website. This might all sound like Greeek to you, but don't worry. It's a lot simpler than it sounds. You can hire a proper web designer to build your site, and hire an Search Engine Optimizer to write and optimize the text on your site (so that it's search engine friendly), and then you can either use the Search Engine Optimizer to incorporate tracking and analyzing codes so that you can monitor your website. The ideal scenario, of course, would be to find someone who can do all of these things.
If you do want to take care of the little things on your own to save some money, it's not hard. With some savvy searching and tinkering on your own, you can also do a decent job. But it is always good to hire a professional.
Last but not the least, no matter what you decide to do, having a website will definitely help your non-profit organization, as long as it is designed well and marketed properly.