When it comes down to business, promotion and marketing will be a large part of your business's success. There are so many different routes that you can take, you might consider hiring a marketing guru to help you along the way if you're not well-versed in marketing yourself. Aside from traditional advertising methods, there are plenty of opportunities online to market your business that are not known much. One of the best ways you can share information while marketing your business is to use press releases and publish other articles to get your point across.
Press releases are a great medium for business communication and marketing because they can be formal yet usually get people intrigued by what they're reading. While an article may get the job done, a press release will offer a more formal approach, and you can write one press release and distribute it to as many press release sites as you want to. You could write a press release about your new or renovated business, website or just new information that relates to your business, and promote your business at the end of the release. Whatever you do, don't waste valuable PR space and time by just carrying on about nothing and promoting your business. Press releases need to be newsworthy, or you will eradicate any and all credibility that you may have.
To use press releases to promote your website, you need to be aware of what resources you have for posting your press releases once they're written. Some great websites that allow free PR distribution include: PRLog.com, PR Wire, AddPR.com, MyFreePR.com, and PRzoom.com. There are many other sites that will also distribute your press releases for free, and you can find them by doing a simple search online for "free press release distribution". You can manually post your own press releases to various sites, as well.
Many of these sites frown on overt advertising and the use of press releases to promote your business without having newsworthy content. If you post too many junk press releases on a site that have nothing worth reading other than links and clickbacks to your website, then you'll probably get deleted, and could risk getting banned even. Marketing and advertising is important, but you need to do it the right way, and not just the quick way.
If you're not skilled in the art of writing press releases, that's okay. You can hire a freelancer to write your PR for you, as long as you do your research and find one that's good. You can post ads for free on CraigsList to see who's out there, or you can even use sites like GetAFreelancer and oDesk to submit an ad to hire a PR writer to help you out. Rates vary depending on who you hire and how much experience they have, but you can expect to pay between $50 and $100 for the average press release.For more information on our web design and Search Engine Optimization services, do check our blog regularly. If you want a price quote or some web related help, don't hesitate to contact us.