Online marketing is going to be about half of your business. After all, if your business isn't marketed properly, how can you expect people to find and use it? By using effective advertising and marketing practices, you can guarantee that your business will succeed. One of the best ways to get familiar with these practices is to check into Web 2.0. Simply put, Web 2.0 refers to the internet being used as a business platform, and relying on it's strengths to drive business.
Web 2.0 is a way of doing business that has new technologies, network effects, and fosters innovation among sites and networks to create a more cohesive, easily accessible internet marketplace. Ultimately, Web 2.0 has an effect on online marketing by being much more user-friendly and interactive than websites of the past. Some examples of Web 2.0 applications include:
By having Web 2.0 applications, the internet economy can benefit because users will be able to perform activities via the internet that weren't before available. For example, people can now buy products, services, and goods of just about any kind. People can list items for sale or job openings on sites like Craig's List, and even use programs like Skype for business communications, conference calls, and more.
The web is growing and expanding everyday. With the use of Web 2.0 and Online marketing, you can make your website an interactive masterpiece that lures customers in with little effort on your part. Most web designers are skilled in Web 2.0, so you don't need to worry about this when you hire them. If you're a little confused about this platform still, it's ok. It can appear to be complicated. However, all you need to remember is this: Web 2.0 is a way of doing things, a platform for interactive internet applications, and a way of life for any website that wants to succeed.
Online marketing will be essential to your business, but thanks to Web 2.0, a lot of it will be taken care of. By listing yourself in industry related directories, you can let the search engines find you, which takes care of one aspect of your online marketing. You can also connect your website to a blog on WordPress or Del.icio.us, which will create more inbound links for your site.
All this technical jargon is probably getting confusing. Let me break it down. If you set up a website, it is going to be in Web 2.0 format as a standard. If a designer doesn't say anything or tell you that, ask to make sure it's put in that format. Using Web 2.0 provides more interactivity and a better way to network with other sites than standard web design allows for. So if you want to get the most out of your online marketing, look into Web 2.0 for your website design needs.