Social media has come a long way. It is getting easier to target niche customers with precision. But there are so many different platforms, Facebook, Twitter, Tumblr, Pinterest, FourSquare which one do you chose? All? There is no easy answer (oh I can hear the moans and groans – I frequently get the eye-roll and gasp “… not another one”).
The reality is that social media takes time and requires a long term approach. It no longer can be ignored.
With that in mind, I came across an article which I had bookmarked a few months ago on FourSquare. This is an older post, but very comprehensive