Writing a blog post is one of the most painful things that a small business holder might have to do during their already limited work time. But in the current context small businesses rely heavily on their online presence and on SEO for being visible, blogging becomes an essential tool for staying ahead of the competition.
But with limited time being utilized for 1000 different things, how can somebody write a blog post, much less a great blog post?
Well the trick is simpler than you think! Are we talking about hiring somebody to ghost write? Absolutely not. Ghost writers don’t share the same passion as you do about your business. Writing something on your own is something that can give you immense satisfaction and it can also be a good way for you to identify weaknesses of your business and marketing approach.
OK let’s get down to business. The ideal length of a blog post is about 400-500 words. If you are wondering, this post is already 180 words long. One thing that can help you with blog post writing is writing about something you are passionate about. Take me for example. I specialize in Search Engine Optimization and whatever I write about it comes to me naturally.
Don’t try to write about really complex matters in a blog post. A blog is hardly the best place for something like that. If you have a great subject topic, break it down to manageable bits. You’ll find it easy to write, you are going to find more topics to write about and your audience will love you for an easy to read and easy to remember post.
Try to make your blog posts interesting and to the point. It is always a good idea to try to engage your audience in the first paragraph and build your case from that point on. If you know anything about the inverted pyramid model of news reporting, I’m talking about that.
Another important thing you can do is linking back to your older posts. This works for you in several ways.
So these are a few things that you can try when you are confronted with writing something for your blog. The best blog posts that I’ve written came off within 60-90 minutes like this one which has taken me about 66 minutes now. So get cracking and share your experiences with the world (me included).
Image Courtesy – PhotoSteve101
With Google’s Matt Cutts admitting that Google is using website speed as a minor ranking factor, there had been quite some noise about page speed among the web design community. Now with the latest stats positively showing the page speed as not so significant as many believed it to be, can it actually affect a website negatively?
Not considering any SEO implications, page speed is an extremely important web usability element. Consider the following example originally published on Master New Media .
The slideshow occupies 23% of the page and the user who had to endure the download delay spent only 1% of her total viewing time within this space.
In contrast, the user who in effect received instantaneous page rendering (because he didn’t look until it was done), spent 20% of his viewing time within the slideshow area.
So in essence if the page speed has been optimized, the marketing team would have seen some more traction with their well planned advertisement. But in this case, all that effort was spent in vain.
The most important thing to keep in mind when it comes to website speed is “let the audience be in control”. Remember, it’s the audience who interact with the website and it’s them that matters to you or your client. Every second of delay in website speed is a negative impact on the audience and lead them to realize that they are no longer in control. In such case, you or your clients are going to lose credibility which is not helpful at all.
So it might be a good idea to start looking at page speed. There are many free tools to check speed. We use a Firefox plugin called ‘Yslow’. Google is going one step ahead and offering a Page Speed tool for free http://code.google.com/speed/page-speed/
Check out this video from the Google dev team.
The event, created for small business owners in Palm Beach County, will provide key insights into:
Join the team at “The Groove Spot” on Thursday at 7:30pm for this month Refresh Miami where they will have two great presentations that will help to be iPad-ready.
First Damian Montero will present “How to Make Your Website iPad Friendly,” showing how to leverage HTML5 in order to play videos and more on the portable device.
The second presentation is by Luciano Ibias, COO of Zila Networks, the company behind the successful Friends Around Me, who will talk about “iPad App in a Week: How To Port Your App From iPhone To iPad.”
Follow the April speakers on Twitter:
Damian Montero @damianmontero
Luciano Ibias @ibias
Please RSVP Via Facebook
iPad Crash Course
Date: Thursday, April 29, 2010
The Grove Spot
3324 Virginia Street
Miami, FL 33133
Time: 7.30 PM
If you are considering hiring a web design company to assist you in setting up your space on the internet, you should consider hiring a local web designer. There are so many design companies today to choose from and they are located all over the world. While it is fine to use a design company located far from you, it could become a problem if a face-to-face meeting is necessary in order to go over some fine details concerning your website design.
One of the vital cogs in the online marketing mechanism is effective customer interaction. With the number of commercial websites rising with unprecedented rapidity and market niches diminishing into almost invisible blips, the key in effective online marketing lies in retaining the visitors and converting them into customers as much as in attracting new visitors.
Retaining a customer is by far a more difficult job since the audience keeps comparing your site to that of your competitors. If their product or service offering is better than yours, chances are that your customer may get disenchanted and eventually seek a better option. Bleak stories aside, let us see what you can do to improve the customer interaction.