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Events – How to Finance and Market Your Business in 2010

Under: Event Line, SEO, Web Design - April 29th, 2010

The event, created for small business owners in Palm Beach County, will provide key insights into:

  • Where to obtain small business financing
  • What a small business needs to qualify for financing
  • How to easily and affordable remain connected with existing customers
  • Where to find new customers and how to communicate with them regularly

During this session small businesses will receive live case studies from business owners who obtained financing and are successfully marketing their businesses through multiple-channels including email marketing, Twitter, Facebook, LinkedIn and direct mail.

Speakers include small business marketing expert Lisa Sparks, Director of the SCORE’s South Palm Beach Chapter Hal Finkelstein and Certified Business Analyst Phil Scruton of the SBDC at Palm Beach State College.

When Friday, April 30, 2010, 8:30am – 12pm

Where Boca Raton Marriott
5150 Town Center Circle
Boca Raton, FL 33486

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Refresh Miami – 29th April 2010

Under: SEO, Web Design, Web Design Miami, Web Development - April 29th, 2010

Join the team at “The Groove Spot” on Thursday at 7:30pm for this month Refresh Miami where they will have two great presentations that will help to be iPad-ready.

First Damian Montero will present “How to Make Your Website iPad Friendly,” showing how to leverage HTML5 in order to play videos and more on the portable device.

The second presentation is by Luciano Ibias, COO of Zila Networks, the company behind the successful Friends Around Me, who will talk about “iPad App in a Week: How To Port Your App From iPhone To iPad.”

Follow the April speakers on Twitter:
Damian Montero @damianmontero
Luciano Ibias @ibias

Please RSVP Via Facebook
iPad Crash Course

Date: Thursday, April 29, 2010
The Grove Spot
3324 Virginia Street
Miami, FL 33133

Time: 7.30 PM

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Web Design: Why it Helps to Go Local

Under: SEO, Web Design, Web Development - April 27th, 2010

Web Design: Go Local

If you are considering hiring a web design company to assist you in setting up your space on the internet, you should consider hiring a local web designer. There are so many design companies today to choose from and they are located all over the world. While it is fine to use a design company located far from you, it could become a problem if a face-to-face meeting is necessary in order to go over some fine details concerning your website design.

You can benefit in many ways by going local with your web designer. Maybe you would like your designer to walk through your company in order to get a good, overall picture of what you do. Perhaps some drawings on paper are necessary so that you can understand fully what the designer has in mind for your site. In both cases, having your designer located on the other side of the world are of no benefit. Just having some regular, short meetings at a local coffee shop together with your designer can help to clear things up that may otherwise take a lot of emails and phone calls to clarify.

If you need a website built for your local business, it is nearly impossible for an outsider to fully understand the nature of the people living in your area. If you hire a local web designer however, he or she will understand how your potential customers think and feel. Adding a bit of local flavor to your site’s design is always a great idea and certainly an outsider will never be able to do that as well as someone who lives near you.

Hiring a local web designer is also a great way to support the economy in your area. Communities everywhere are trying to reduce the number of jobs that are sourced out as   outsourcing can eventually lead to both social and economic collapse.  Instead of contributing to this detrimental effect, you will be helping other business people in your city or town.

Finally, if and when your website runs into problems, your web designer will simply give you a call and perhaps invite you to his/her office so that you can sit down together and hammer out a solution. On the other hand, if your designer is located far away from you  in another time zone for instance, they may stop working on your site all together until they can reach you – which will delay the launching of your site.

A good resource for hiring local talent is www.craigslist.org. Another good resource is to simply search in Google for a local designer.

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Customer Relationship Management – CRM

Under: General - February 18th, 2010

Open Source Customer Relationship Management (CRM) Software

There are many commercial CRM packages out there. Our favorites are Sugar CRM and Tiger CRM, both very comprehensive and feature rich. The best part is the basic editions are totally free!

Over the years we’ve done a few Sugar CRM installations and things can get a bit hairy when it comes to getting all the SW requirements in place. However the installer in the latest version is amazing. All opensource software programmers should take a hint from Sugar. My favorite part is how it automatically creates the database and tables in MySQL.

For those interested in quickly installing one of the above CRM’s I would recommend a using an bundled Apache, PHP & MySQL installation such as Apache2triad. With Triad you only have to worry about one installation file.

I would love to hear about other opensource CRM’s out there.

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