Web design trends come and go the same way like fashion. With businesses and individuals wanting to look better at the eyes of their audiences, many websites change the way their websites look on regular intervals while incorporating new functionality.
The most recent facelift has taken place on Gmail and other sign in pages of Google products.
If you don’t remember, this is how Gmail looked earlier.
The trend today for web layouts is clean and uncluttered. It makes a lot of sense when you consider the information overflow that we are seeing today across many platforms and media.
Research shows that most people scan web pages before settling on an element for further exploration. Therefore, a lot of emphasis is put on optimizing important web elements that a webmaster wants to promote. However, this is a hit or miss thing. Your audiences may like or hate your user interface (UI) elements depending on their preferences, gender, etc. This is not an easy thing to overcome and on top of that, getting UI elements right is a huge affair. Have you ever heard of the $300 million button? If not, that article should be the first thing for you to read after reading this.
One of the biggest challenges in web usability is keeping people on a web page. The balance has to be perfect on content, usability and interactive elements. At the best of times, this is a tough task. Since it is very challenging to strike a good balance, what most designers tend to do is crowd too many elements on a web page. This leads to a web page that looks very busy. A busy web page is not one of the best places for conversions.
The new way of design thinking is driven by wanting to make a website look simple. This involves a lot of things. For example, some web pages have multiple objectives to achieve. In such instances, ‘simple web process’ calls for re-evaluating and prioritizing these objectives. The design process is driven by these re-evaluated objectives.
The Gmail sign in page is a perfect example for the ‘simple web process’. When you compare the two layouts it’s perfectly clear that Google evaluated what’s important for their audiences. In fact, the number of elements on the page has increased; yet it’s hardly noticeable. A good design should be like that. People have to see it only when they want to see it. This design philosophy is something that’s going to drive our web design work in the future.
If there are any websites that you like, share those on the comments section. We’d love to see those websites you like and get your feedback.
If you are planning on having a website, it is important that you understand that there are two distinct types of websites: static and dynamic. We will take a few minutes here to explain to you the differences between the two, and once you are finished reading, you should have a very good understanding of both so that you can decide clearly which type of website is best for you.
Millions of us rely on a printed newspaper as a way to read the happenings in the world. A newspaper is in fact, a very good example of a static media. Once a story has been printed on a newspaper, it cannot be changed as its type has been set. You will simply have to wait until the next edition is printed in order to receive the latest news. Much in the same way, a static website cannot be changed until the webmaster or someone familiar with HTML or flash edits and/or updates the content.
Google is tracking some user actions on Gmail. Though this might seem obnoxious at first, it can prove to be a helpful for busy Gmail users when used appropriately. For example: Gmail can be set up to remind you to attach documents. This is triggered by the use of certain keyword combinations. See screenshot below.
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One of the vital cogs in the online marketing mechanism is effective customer interaction. With the number of commercial websites rising with unprecedented rapidity and market niches diminishing into almost invisible blips, the key in effective online marketing lies in retaining the visitors and converting them into customers as much as in attracting new visitors.
Retaining a customer is by far a more difficult job since the audience keeps comparing your site to that of your competitors. If their product or service offering is better than yours, chances are that your customer may get disenchanted and eventually seek a better option. Bleak stories aside, let us see what you can do to improve the customer interaction.