Seems far-fetched and think that we must be joking? Well, it is real and there are optimal times to post on sites like Twitter, Facebook and Linkedin. After some solid research, guys at Vitrue came up with some really interesting facts that can be helpful for small to medium size businesses that use social media for improving their business reach. There is a lot of information in their report. But let us break down the important elements that may help better position your social media efforts.
Days when the most number of viewers get on Facebook
Image courtesy: Vitrue
Most interactions happen towards midweek with the peak taking place on Wednesday.
Let’s have a look at the times in which most number of interactions happen on a weekly basis.
There are few peaks in Facebook interaction throughout a day. The peaks happen somewhere around 11.00AM, 3.00PM and 8.00PM EST and there are few factors that contribute to these peaks.
- The highest peak at 3.00PM EST coincides with noon/lunchtime PST.
- 11.00AM EST is 8.00AM PST. So East coast is taking a break presumably while West coast is coming online.
- 8.00PM spike coincides with East coast dinner time and 5.00PM West Coast checkout time.
This is actually a fascinating breakdown of social media interaction in the United States. More information can be found here at Vitrue (Be warned, you have to part with your email address). But what’s more important is how to use this information for better Social Media campaigns.
How to use this information?
It would be a good idea to share information in the morning. In fact, sharing information in the morning is 65% more effective than any time else judging by the flow of shares, likes and comments. Stats aside, sharing information in the morning makes sense because you’d have your information available for a longer time.
Contrary to what someone would expect, Social Media is not so effective during the weekend. It’s quite an irony also because social interactions are deemed to happen during the weekend but apparently not so online.
The most important takeaways are:
Optimize and schedule your posts to go out during the morning for maximum visibility and engagement.
Schedule posts a few minutes before the top of the hour. Most number of people go on Facebook during the 0-15 minutes of each hour so have your content ready for them to share soon before they get on Facebook. It gives a competitive advantage for your business if they see your posts at the top of the updates stack first thing as they log in.
Facebook interaction is fueled by what you offer to your audience to take away. Make your information juicy so the community managers out there share it with their peers. If possible, offer something back to them as tribute for following you. Simple gestures go a long way in customer engagement and customer satisfaction.
Read more of the Vitrue article here.