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eCommerce App Development for US Market: A Guide in 2024

There are many e-commerce apps because of the internet and smartphones. Most people shop online using these apps. It’s important for new businesses that want to sell things online to understand how to advertise digitally, both online and in print.

The decisions you make now could shape how your company grows in the future. It could range from settling for the best e-commerce app development company and payment gateways to building an impressive and fast user experience for users of devices that run diverse systems. Understanding the basics of e-commerce app development is really important for startup founders. It helps turn your ideas into a practical, user-friendly platform.

Additionally, this guide is designed to offer you a wide array of knowledge, which include the basic elements, the most effective practices used in the industry, and the new developments by presenting you specific tools you need to accomplish this revolutionary journey.

Why is Mobile App Development Essential for eCommerce Businesses in the US?

With a growing number of consumers in the US adopting smartphones, the number of people using these devices has also increased. Meanwhile, it is changing the traditional buying habits and ways of shopping of people, as they can now gain access to products, brands, and may also shop at their desired times and locations.

In perfect addition to this, the apps ensure that the customers’ attention is drawn into their company’s marketing campaigns by delivering personalized experiences and targeted advertising. In order to improve their app position in the current uncertain and dynamic environment, businesses should keep up with trends and cater towards users needs. Companies who can portray and give their customers the best opportunities through these features and trends will in return be more successful in growing their business and emerging even more in the digital global economy.

Among the trends expected to change the eCommerce world, here are some strong evidences and findings concerning the top mobile app features that will impact the market in the coming five years.

  1. Voice Shopping

Voice recognition technology is poised to revolutionize m-Commerce, offering benefits such as

  • The time to obtain a relevant answer with voice search is 3.7 times lower than when using a typing method
  • Users love voice searches due to the fact that they spare them the hassle of dealing with typing, which makes them hand free

  • According to the research data, the annual voice recognition market will gain more than $26.8 billion dollars with 8 billion voice-enabled digital assistants in 2024

 

  1. Social Commerce

 Social media integration has become a key aspect of eCommerce, evidenced by the following statistics among US internet users:

  • 44% of them engage social media for filtering brands and products

  • Citing the study that 37 % of consumers made direct purchases directly through social media platforms it is clear that social media has a significant impact on the level of consumers who are influenced by these platforms.

  • 56% of GenZers turn to TikTok as their primary holiday shopping source of inspiration with Facebook coming in second at 38% as the preferred platform

  • 55% of shoppers become buyers after they view the product information on social media that piques their interest

  • Applying social media platforms helps to broaden the market, leads to more effective engagement, and allows to see the greater reasonability index.
  1. Omnichannel Experience
    With the proliferation of channels like websites, mobile apps, and physical stores, providing a seamless omnichannel experience is imperative:
  • Customer journey can begin on one device with up to 60% shopping inquiries converting to actions on another

  • 80% of clients involve their family members and spend time checking smartphones right before making in-store buying.

  • It is imperative that the brand is consistent right from the brand presence at online platforms to offline brand presence and this will help the brand to enhance trustworthiness and develop brand loyalty.
  1. Mobile Chatbots

Mobile chatbots, powered by artificial intelligence (AI), offer several benefits for mCommerce apps,  including:

  • Enhanced customer experience through personalized interactions.
  • Improved analysis of customer preferences for targeted recommendations.
  • Increased customer engagement and round-the-clock support.
  • Cost and time savings compared to traditional customer service approaches.
  1. Multiple Payment Options
    The industry for mobile payments is growing quickly, highlighting the need to provide various methods:
  • When buying something online, customers would find the use of mobile wallets such as Apple Pay, Android Pay, and PayPal very convenient, as it only takes a press of their fingerprints to gain access to their online wallets and complete their transactions.

  • The easy-to-use buying process becomes more preferable, more orders placed, and higher conversions are achieved.
Types of eCommerce Mobile Apps
  1. B2B Apps, they are special apps for business-to-business (B2B) interactions in eCommerce. These provide unique features to suit the particular requirements of businesses.

Key Features:

  • Wholesale Pricing: B2B platforms have flexible pricing that changes with the size of your order, giving you better deals when buying in large quantities compared to B2C apps.

  • Bulk Order Management: B2B apps help in managing big orders by allowing recurring orders, personalized details, and automatic procurement.

  • Business Software Integration: The capability to effortlessly link with present CRM or ERP systems allows for smooth data transfer and boost operational procedures.

Examples:

  • Wholesale Marketplaces: These are platforms similar to Alibaba; they link manufacturers, distributors, and wholesale sellers around the world for large-scale dealing and distribution.

  • Specialized B2B Platforms or niche platforms, for example those that cater to the pharmaceutical industry, provide tailored responses for specific areas.

The increase in B2B apps shows a shift towards better, adaptable and global business methods. These applications are substituting traditional business ways with digital answers that can be expanded or decreased as per the needs of the company.

  1. B2C Apps, these apps are created to help in business-to-consumer dealings and concentrate on providing smooth shopping experience for single customers.

Key Features:

  • Consumer-Centric Features: Personalized recommendations, loyalty rewards, and tailored promotions enhance user engagement and loyalty.

  • Simplified Payment Process: One-click payments, easy-to-use interface for changing quantities or removing items, and quick access to saved cards make the payment process smooth.

  • Integration with Marketing Tools: Integration with marketing tools allows for active campaigns, re-engagement plans and specific promotions.

Examples:

  • Amazon: Famous for having a big variety of products and giving personalized suggestions, Amazon provides a complete B2C shopping journey.

  • ASOS: Designed for style-conscious shoppers, ASOS incorporates social media trends and influencers within its shopping app.

  • Nike: Other than just retail, Nike’s app merges shopping with brand involvement via unique launches and AR fittings.

B2C Apps are created primarily for the general public to use, focusing on design, features and how easy it is for users to interact with them in order to stand out from other apps in the market.

 

  1. C2B apps, which are customer-to-business applications, change the way commerce works by allowing consumers to provide goods or services themselves for direct buying from businesses. This creates a lively and cooperative market environment where both sides can gain benefits.

Key Features:

  • Offers from Users: On C2B platforms, people can make listings or offers for products and services they want to sell to companies. This gives a wide variety of things that are available.
  • Direct Communication Channels: Smooth communication channels allow direct conversation between customers and businesses, making negotiation and transaction easier.

  • Transparent Feedback Mechanism: Transparent rating and review system let businesses check the trustworthiness and dependability of consumer offerings to build trust in transactions.

Examples:

  • Freelancer Platforms: Websites similar to Upwork and Freelancer, where people can give their abilities and services to firms who are looking for freelancers in many different kinds of projects.

  • Crowdsourcing Platforms: Kickstarter is an example of a platform where people can put forward their ideas or projects to businesses and seek funding or help from the general public.

C2B apps give power to individuals, allowing them to use their abilities, knowledge and possessions. This creates chances for working together and fresh ideas in the digital market.

  1. Customer-to-Customer (C2C) apps help people do business with each other on a personal level, creating trust and allowing transactions to happen without any middle party involved.

 

Key Features:

  • User-Driven Content: User-generated listings and reviews drive engagement and trust within the platform.

  • Trust-Based System: Rating systems for buyers and sellers promote trust and ensure smooth transactions.

  • Secure Communication: In-app communication channels protect privacy and facilitate seamless transactions.

Examples:

  • eBay: An original C2C platform, eBay is where individuals can purchase and sell many kinds of items using auction-style listings.

  • Facebook Marketplace: Leveraging its user community, Facebook facilitates local transactions between individuals, enhancing convenience.

 

C2C applications provide a space where people can directly engage in buying and selling, meeting the increasing need for online transactions.

Developmental Components of eCommerce Mobile Apps
ecommerce-app-development-components

Key Features for an eCommerce Mobile App

  • Intuitive User Interface: This feature considers simplifying the shopping process by designing an interface which can be easily used even by the least tech-savvy online shopper.

  • Secure Payment Gateway: This feature ensures that customers can safely pay for their transactions online without any hassles

  • Personalized Recommendations: Offering this feature can boost user engagement by offering more personalized product suggestions.

  • Seamless Checkout Experience: In order to minimize cart abandonment rates, this feature embedded in the app ensures a smooth checkout process.

  • Robust Analytics: This feature will allow us to receive helpful information from customers regarding their behavior and preferences.
Trends in eCommerce Mobile App Development
From augmented reality integration to voice commerce, it is essential to follow the new ideas and trends which guarantee survival in the eCommerce business landscape. Knowing how to incorporate new tech will help your business embrace changes, which ultimately results in better user experience and higher sales.

How to Develop an eCommerce Mobile App: A Step-by-Step Guide

For acquiring and retaining customers, it is crucial to provide a great customer experience. This means making contact with customers at every touchpoint, notably on mobile devices as they generate more than 60% of all traffic. Also, when people shop in physical stores they often look up the store’s mobile site too. So, it is not only good but also very important for online businesses to give their customers a quality mobile experience.

So, how do you make a mobile eCommerce app that increases visitors, sales and loyalty of customers? Let us explore the step-by-step procedure we have applied successfully with our customers.

Step 1: 

Establish your goals and objectives: First, it is essential to have a clear understanding of what you hope to accomplish by developing an app. This includes defining your desired outcomes from the app and setting key performance indicators (KPIs). For instance, knowing the current traffic on mobile devices, along with mobile conversion rates and friction points in your online sales process can be helpful for knowing what needs improvement. Whether the main focus should be on making checkout experience or improving B2B customer’s loyalty – all these things are going to impact significantly on features of the final product as well as the development procedure itself.

Step 2:

Understand your audience: Consider the age group, gender, interests and buying patterns of the audience you are targeting. Whether it’s B2B or B2C customers, knowing who your audience is will guide how you design and promote your app.

Step 3:

Choose the technology: Now, select between Progressive Web Apps (PWAs) and Native Apps according to your budget and who you are aiming at. PWAs give speed and performance without any downloads needed; on the other hand, Native Apps provide optimized experiences but they need separate development for iOS as well as Android.

Step 4:

Specification of app requirements: Make a list of features that are necessary for your eCommerce app, like push notifications, simple checkouts, wishlists and linking with social media. Arrange these characteristics in order from most important to least important according to the audience you are targeting and business goals.

Step 5:

Fix your budget and process: Decide if you will create a customized app or use a SaaS solution based on your budget, flexibility requirements, and timeline for development. Take into account aspects such as the cost of making it from scratch, ongoing maintenance expenses as well as potential expansion.

Step 6:

Market your app: Do not forget about app marketing. It is very important to promote your app for getting downloads, product views and purchases. Use different marketing strategies  to connect with the people you want and make them know about your app.

References

[1] A. Byala, “LinkedIn,” [Online]. Available:https://www.linkedin.com/pulse/how-voice-search-affect-engine-optimization-anurag-byala/?trk=pulse-article_more-articles_related-content-card. [Accessed 01 April 2024].

[2] MoldStud, “The Impact of Voice User Interface on Mobile App Development,” 24 January 2024. [Online]. Available:https://moldstud.com/articles/p-the-impact-of-voice-user-interface-on-mobile-app-development. [Accessed 01 April 2024].

[3] Forbes, “Forbes,” [Online]. Available:https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/06/what-the-impact-of-global-voice-recognition-means-for-todays-brands/?sh=53f52bea20c2. [Accessed 01 April 2024].

[4] Hootsuite, “Hootsuite,” [Online]. Available:https://blog.hootsuite.com/simon-kemp-social-media. [Accessed 1 04 2024].

[5] eMarketer, “eMarketer,” [Online]. Available:https://www.emarketer.com/content/tiktok-will-match-facebook-social-buyer-penetration. [Accessed 1 April 2024].

[6] Tinuiti, “Tinuiti,” [Online]. Available:https://tinuiti.com/blog/ecommerce/holiday-shopping-statistics/. [Accessed 01 April 2024].

[7] Statista, “Statista,” [Online]. Available:https://www.statista.com/statistics/1255327/united-states-social-media-discovery-driving-purchases/#:~:text=According%20to%20a%20survey%20released%20in%202021%2C,discovery%20on%20social%20media%2C%2044%20percent%20reported. [Accessed 01 April 2024].

[8] Salesforce, “Salesforce,” [Online]. Available:https://www.salesforce.com/blog/mobile-commerce. [Accessed 01 April 2024].

[9] Forbes, “Forbes,” [Online]. Available:https://www.forbes.com/sites/johnellett/2018/02/08/new-research-shows-growing-impact-of-online-research-on-in-store-purchases/?sh=230dbf4e16a0. [Accessed 01 April 2024].

How Cenango Supports eCommerce Mobile App Development

At Cenengo,  we offer innovative web development solutions that are customized to meet your company’s requirements. We guarantee seamless collaboration, quick delivery, and unmatched quality thanks to our committed team of skilled developers and our proven track record of producing amazing applications. To start your journey towards app development, schedule a demo with us right now!

FAQs

An eCommerce app is a mobile application eCommerce that offers customers an online shopping experience through their mobile device.

The main actions for creating an eCommerce app are market study, planning, design and development, testing and launching. For detailed guidance, feel free to reach out to us for a consultation.

The main actions for creating an eCommerce app are market study, planning, design and development, testing and launching. For detailed guidance, feel free to reach out to us for a consultation.

The price to make an eCommerce app will vary based on the features, complexity and platform you select. For an estimated quote, please get in touch with us via email.

The time taken to develop your eCommerce will vary based on project requirements and scope. For an estimation, please get in touch with us via email or phone call so we can discuss the timeline of your project.

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