Mobile Applications Creating Benefits for the Real Estate Industry

Mobile Applications Creating Benefits for the Real Estate Industry

Technology and its use is reshaping the way the real estate market operates. Like many other industries, the real estate sector shows excellent potential for the future of mobile app development. With the correct mobile application, both customers and realtors can benefit from great technology.
Digitalization and customized mobile app development have made the home renting and buying process smoother and more efficient for buyers and sellers. With the rise in selling prices in the housing market, the real estate industry continues to provide lucrative opportunities for those within the industry. Having a mobile application for real estate professionals is a sure way to create awareness about the housing market and increase revenue. 

WHY REAL ESTATE PROFESSIONALS NEED MOBILE APPS

As the digital world is increasingly administrating our daily lives and businesses, real estate professionals are facing competition like never before. From having large amounts of agencies accessible online to constant updates to how sites are found on the internet, real estate agencies are learning that mobile applications are a critical asset to their craft.

3 ACTIONS YOU CAN DO WITH A REAL ESTATE MOBILE APP

The real estate industry is highly dynamic. Opportunities for app development abound. Real estate agents should be able to perform their functions with efficiency, accuracy, and backed by relevant market data from communication, administrating time contingent tasks, and offering robust CRM capabilities. Real estate professionals use some of the most prominent tools: CRMs, imaging equipment, cameras, digitized document storage software, social media platforms, and intelligent key devices. The ultimate goal for mobile applications in real estate is to assist in facilitating job tasks for the agents while enhancing the customer experience.

ENHANCING THE CUSTOMER EXPERIENCE

Buying a home is one of the most important purchases one could ever make in their life. With the multitude of mobile apps available out there, the apps must provide answers to the client\’s concerns. One hindrance to the process of deciding on what to buy is to go and see the property options. Mobile apps can allow the client to see many properties, with updated information, from the comfort of their own home.

01. ENHANCING THE CUSTOMER EXPERIENCE 

Buying a home is one of the most important purchases one could ever make in their life. With the multitude of mobile apps available out there, the apps must provide answers to the client\’s concerns. One hindrance to the process of deciding on what to buy is to go and see the property options. Mobile apps can allow the client to see many properties, with updated information, from the comfort of their own home.

Some of the advantages for the customer using mobile apps are:

Friendly User Interface designs

Access to updated information from anywhere

Longer market reach

Enhanced viewing experience

Customizable Client Experience

73% of users search options from mobile apps. It is easy, straightforward, and featured enriched. Allowing customers to have many options, transparency of property data, and surrounding amenities enable the client to make informed decisions on the go.

02. MARKET DATA AND CUSTOMER DEMOGRAPHICS 

Amazing statistics from the National Association of Realtors said that 76% of all buyers found their purchase on mobile devices. 17% of all clients found their real estate agent the same way. Professionals must accommodate the new generation of buyers.

Typical Demands from New Buyers

High-Resolution Photos – So they can see their potential investment clearly.

A list of nearby facilities could include medical centers, public transportation, schools, and shopping districts.

Virtual Tours – This allows homebuyers to feel like they are physically visiting the property from anywhere

Detailed listing information – accenting key highlights of the area and providing critical details about the property so that the client makes an educated decision

Detailed listing information – accenting key highlights of the area and providing critical details about the property so that the client makes an educated decision

Updated housing market data can be crossed referenced to the buyer\’s needs to find the perfect win-win scenario for the real estate agent and the buyer.

03. RING MARKETING EFFORTS TO THE NEXT LEVEL

Information about the target market of the real estate professional is essential to have any successful marketing endeavor. Having access to behavioral data and demographic intel help realtors to engage with their audience more effectively. Realtors who use AI and analytical tools will allow the real estate agent to see the most relevant and frequent searched criteria. This ensures that the agent is meeting the preferences of the buyer.

There are many options out there in the market to chose from when looking at mobile applications. When looking for a solution for your business, consider including the following:

10 must-have features in your real estate mobile application

01. PUSH NOTIFICATIONS:

Instant notifications can be sent to potential buyers when a property that matches their renting/purchasing criteria is available. Customers can also set up notifications when prices on their property watch-list change, offering unique promotional opportunities to real estate agents.

02. GEOLOCATION SPECIFICATIONS:

This feature identifies the app users\’ current location and showcases properties that match their requirements. Search settings can be filtered to include local schools, low crime areas, grocery stores, hospitals, restaurants, and much more.

03. INTERACTIVE MAPS

Integrating a map feature into your real estate agents\’ app listings can help users identify properties in their area as they are driving around or relaxing at home. This makes property searching more accessible, convenient, and straightforward. Many commercial real estate apps use GPS technology to allow users to click on any properties available in their area and view full details of the building. Users can also schedule viewings and contact real-estate agents using messenger and calendar integrated features.

04. CAMERA INTEGRATION

Camera features can be added to real estate applications to allow people to photograph rental properties as they pass them. Using the photographs and mobile app technology, they can access floor plans, information on the number of rooms inside, estimated value, and interior pictures.

05. IMMERSIVE TECHNOLOGY

Using VR and 3D visualization, estate agents can offer 360-degree virtual tours of all the properties that they have on offer. This saves money for estate agents as it eliminates the market need to show properties and physical showrooms. Homebuyers can now tour a property without having to visit the location.

06. MORTGAGE CALCULATOR

Mortgage calculation tools can help potential buyers find information on taxes, insurances, and mortgage rates for individual properties. This allows clients to compare offers across the various properties in which they have an interest.

07. E-SIGNATURES

Incorporating electronic signature technology into your real estate application can eliminate the need for extensive paperwork and speed up business processes. This not only saves time but it makes documents and legislation more accessible to both buyers and sellers. Many apps can be designed with drop-box integration, improving accessibility, and creating document storage more efficiently.

08. INTEGRATED MESSAGING SYSTEMS

This essential tool can significantly improve contact processes between clients and estate agents. We can integrate video chats, audio chats, and messenger features into our customized mobile applications. By utilizing this technology, real estate agents create additional flexibility and seamless communications when they are on the go.

09. ADVANCED SEARCH OPTIONS

Features such as advanced search filters help clients search for properties based on home types, square footage, number of bedrooms, number of bathrooms, new builds, and hundreds of other parameters. This saves time for both the potential buyers and the real estate agents involved with a property search. It also helps to increase levels of customer engagement and satisfaction.

10. CALENDAR FEATURES

As mentioned earlier, calendar integration helps clients book viewings at a time that suits them the most. This allows estate agents to block out specific times for clients to choose from and receive email notifications and reminders for viewings and bookings.

BONUS FEATURES

ADVANCED SECURITY FEATURES

From retina scanning to fingerprint identification, enhanced security features help to protect sensitive information and avoid data breaches in real estate application technology.

SAVING FAVORITES AND MAKING LISTS

We can add features that allow clients to save their favorite properties inside your real estate application. They can also create bespoke lists tailored to properties they love and want to receive the updated information. Combined with push notifications, these lists can become a valuable marketing tool to the sales savvy real estate agent.

These are just some fantastic features that we can build into our customized real estate mobile applications. The whole world is digitalizing, and this has allowed real estate agents to capitalize on broader markets while lowering overall overhead costs.

Real estate is a growing industry where professionals need to adopt these latest technologies. It will benefit the customers, agents, and other stakeholders significantly.

Are you in the construction or real estate business? Click here to speak to our team about creating a mobile application today.